Bidz
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But Rodney Sacks, Hansen's chief executive, says he can sustain growth and is ready to adapt to the times |
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| That may mean more "2 for $3" and "3 for $5"-type promotions for cans of Monster |
| And Hansen, which bomb ranked on the Hot Germination brief in three of the past four years, back-number rolled out new products such as its Java Monster coffee potation and Bidz a juice line aimed at kids |
| "The shorts had it wrong in the past and have it wrong now," says Sacks |
| "We believe we can keep growing." |
Our focus on delighting the customer is the basis of our business and the apprehension for our growth. In the beginning, that wasn't so easy. We struggled to get Bidz.com noticed by consumers. We had to develop our technology, including guided navigation and search, and Ajax-based interactivity ourselves.